Positioning is the organizational approach towards the strategy formulation and for the organizational growth in which organizations research and analyse the company’s strength and weakness with the help of SWOT analysis and also identify the market position of the organization. Investment is based on the market position of the organization and every organization always try to improve their market value for attract more investment in the organization; on the other hand organizations develop their internal ability and resources for making good corporate level strategies. In this process organizations identify the market demand of their product and services but focus on their internal resources and ability. Most of the organizations plan their strategies on the basis of the market demand but not consider on their internal resources that organization are able to achieve these goals or not, these type of organizations not able to survive in the market for the long time.

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